/cdn.vox-cdn.com/uploads/chorus_image/image/38835442/Touche-_20Carla_20Pellegrino_202.0.jpg "touche rooftop")
The team produced an eye-catching installation, dubbed the Snack Shack, which popped up in summer recreation spots and invited visitors to interact with a variety of branded activities.
Touche rooftop series#
Looking to foster an authentic and emotional connection among its grocery brands, consumers, and the local community, Target tapped David Stark Design & Production to craft a series of consumer-facing experiences in three key markets. Submitted by David Stark Design & Production The exhibit garnered closed to 100 million impressions, dominating social media. Wind, smoke, pyrotechnics, and four industrial robotic arms moving huge monitors rounded out the drama. To engage crowds, the theater lit up minutes before each show, drawing passersby onto the elevated viewing platform, which had vibration motors that were programmed to be queued by on-screen content-a setup typically only found in permanent theme park installations. The exhibit’s footprint included an immersive 190-degree, 122- by 22-foot curved screen 24 projectors were custom mapped to fit the wraparound screen, where uniquely choreographed shows for each of the four featured game titles played on a schedule meant to increase foot traffic. For the exhibit, NCompass designed an experiential space that measured more than 17,000 square feet and was meant as a thrill ride. In addition to the stations, sushi geishas walked around wearing structural “table” skirts holding “Good Luck” sticky rice hors d’oeuvres.įor the first time this year, video game publishers Activision and Blizzard exhibited as one entity at E3 to position themselves as the industry leader. Each station was designed with an individual theme: a dramatic ice sculpture featured lotus flowers-representing purity in Chinese culture-and ice bowls with oyster shooters, sashimi, and specialty rolls an edible “prosperity tree” food wall allowed guests to pluck golden beet panna cotta salads in tones of red and orange, which are the traditional Lunar New Year colors and An Catering and Crustacean teamed up to create a new dish for the occasion called “Centennial Beef,” made of Wagyu beef, Vietnamese herbs, and golden flakes. The firm created a “food bazaar” with six stations throughout the two-story Crustacean restaurant.
To celebrate the 100-year anniversary of the City of Beverly Hills-and to celebrate the Lunar New Year-the Chamber of Commerce voted on an “Experience East Meets West” theme and tasked An Catering with expressing it through food for a 600-guest event. As a result of the event’s success and positive feedback, a local Entrepreneurs’ Organization chapter was formed in Buenos Aires.Ĭorrection: The original version of this story incorrectly identified the submitted company.īeverly Hills Chamber of Commerce's Experience: East Meets West Celebration Guests also heard how chefs responded to the national economic crisis of 2000 by turning their own homes into pop-up restaurants, as well as learned about inspirational local heroes like Evita Perón. This was achieved by utilizing the theme of the tango, Argentina’s national dance that has retained its distinctive identity while evolving with the times. The goal was to identify and embrace the cultural, historical, and culinary aspects of the city to be motivated by the Argentine history of resilience and ingenuity and to apply these insights into business activities. In 2013, Inspiria Global Events worked with the Entrepreneurs’ Organization to bring 450 entrepreneurs to the town of Buenos Aires, Argentina. Entrepreneurs' Organization University 2013
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